Packaging Première, here we come!

Once again this year, our company together with our partners genoud and Publifarm will take part in the prestigious fair dedicated to the world of luxury packaging, which will be held in Milan from May 21st to 23rd. 


Building on last year’s joint participation, which saw Musumeci, genoud and Publifarm coming together for the first time at Packaging Première, for this new edition our three companies will present themselves at the event with a shared stand, showcasing the best of their production related to packaging and much more.


The expertise of Musumeci, genoud and Publifarm covers all areas of high-end communication: from branding to graphic design, from editorial printing to packaging with unique and luxurious materials and finishes.


This year, “multisensory” creativity was the theme from which we started to create the concept of the stand and all materials, both offline and online, related to the fair. In particular, from the concept of “one-stop solutions,” the concept of “one-stop luxury” was developed, with the aim of illustrating how Musumeci, genoud and Publifarm are able to support the client from project ideation to delivery and shipping: a service from A to Z that starts with the creativity of Publifarm, passes through the know-how of genoud concerning pre-press services, and is then carried out with the printing quality of Musumeci.


Stand C102 – Gate 4 – Allianz MiCo – Milan


For the 2024 edition of Packaging Première, we wanted to showcase to the fair’s visitors all the potential of the three companies in the field of packaging design. For this reason, the stand will feature a selection of packaging specifically created for the event, characterized by premium paper and finishes, as well as interactive and multimedia creativity, for an innovative multisensory experience. By framing the packaging with their smartphone, in fact, visitors will see them come to life on the screen thanks to augmented reality.


To visit Packaging Première & PCD Milan 2024, you need to register at this link:


Register to visit Packaging Première


We look forward to welcoming you from May 21st to 23rd!

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